Blog for National Organization of Real Estate Assistants

Powerful Partnerships

By: Sammi Ferguson Published on: 11/04/2025

Powerful Partnerships: Building Trust, Clarity, and Connection Between Leadership and Operations Every thriving real estate business is built on partnership and the dynamic between leadership and operations. When these two roles are aligned, the business hums. When they’re not, friction, burnout, and missed opportunity take the lead. This month at NORA, we’re exploring what it means to cultivate a truly powerful partnerships where clarity replaces confusion, communication replaces assumption, and both sides feel empowered to win together.

Why AI, Why Now: A Real Estate Professional’s Guide to Working Smarter (Not Harder)

By: Sammi Ferguson Published on: 01/29/2025

Let’s be honest: real estate is fast-paced, detail-heavy, and people-driven. That means your time is way too valuable to waste on repetitive tasks, clunky systems, or staring at a blinking cursor trying to write the perfect listing description. That’s where AI comes in. We’re not talking about robots replacing agents. We’re talking about smart tools - like ChatGPT - that act like your digital assistant, helping you get more done, more efficiently, and with less stress. Here’s how AI is changing the game for real estate pros.

How to Get the Most Out of Your Next Conference or Training

By: Sammi Ferguson Published on: 01/29/2025

Let’s face it, real estate professionals are constantly investing in their growth. Whether it’s a conference, webinar, mastermind, or in-person training, we love to learn. But what really makes the difference isn’t what you attend, it’s what you do with what you learned. Here’s how to make sure you walk away with more than just a tote bag and a stack of business cards.

Creating Your Best Year Ever: Rise, Thrive, and Shine in 2026

By: Sammi Ferguson Published on: 01/29/2025

As the new year approaches, many of us feel that spark of possibility for an opportunity to start fresh, set intentions, and design the kind of life and business we truly want. But creating your best year ever doesn’t just happen by chance. It takes clarity, focus, and a system to bring those big dreams into reality. One of the most powerful frameworks for growth comes from Gary Keller’s book The One Thing: the 7 Circles of Growth. These seven areas of life give us a complete picture of where to invest our energy if we want to thrive personally and professionally.